
- Category:CRM / SaaS Platform
- Stack:Next.js, React, Node.js, TypeScript, PostgreSQL, Redis, Tailwind CSS, REST APIs, WebSockets, AWS, JWT Authentication
- Client:Bali CRM (Real Estate SaaS Platform)
- Region:Global / USA-focused deployment
- Completed:Q3 2025
A powerful CRM system designed for real estate businesses to manage leads, automate sales workflows, track performance, and streamline client communication in one centralized platform.
01 The Challenge
Real estate businesses were struggling with scattered tools, manual lead tracking, and inefficient sales processes. Agents were using multiple spreadsheets, messaging apps, and disconnected systems to manage clients, which caused lost leads, slow follow-ups, and poor visibility into the sales pipeline. The client needed a centralized CRM system that could manage everything from lead capture to conversion while improving team collaboration and performance tracking.
02 The Solution
We built Bali CRM as a full-featured real estate customer relationship management system designed for speed, simplicity, and scalability. The platform includes a centralized dashboard where agents and admins can manage leads, track conversations, assign tasks, and monitor deal progress in real time. We implemented role-based access control so different users (agents, managers, admins) can see only relevant data based on permissions. Automated workflows were added for lead assignment, follow-ups, and status updates to reduce manual work and improve response time. A powerful analytics dashboard provides insights into sales performance, conversion rates, and team productivity.
Results After Launch
- Improved lead management efficiency across teams
- Reduced manual follow-up workload through automation
- Increased conversion rate from leads to clients
- Real-time visibility into sales pipeline
- Better collaboration between agents and managers
- Centralized customer communication system
- Scalable CRM architecture for future expansion
- Faster decision-making through analytics dashboard

